“Here” by Philip Larkin Essay

Write a close critical analysis of ‘Here’ showing how far this is characteristic of the style and concerns of Larkin’s collection ‘The Whitsun Weddings’ ‘Here’ is a poem exploring Larkin’s flight of imagination as he travels from London to Hull on the train. It is the first poem in The Whitsun Weddings collection and seems to be an appropriate introduction because, much like his other poetry, it looks at humanity’s place in the world and the effect of consumerism. Following the pattern of many other poems in this collection, ‘Here’ begins with physical ideas of ‘rich industrial images’, before becoming more abstract in the final stanza. By beginning the poem with the participle, ‘swerving’, Larkin immediately gives the reader a sense of the moment being suspended in the present, before an unpredictable, fast movement, which is not usually associated with travelling on a train. The word itself is sudden, describing an immediate action and repetition of this throughout the first stanza emphasises this sensation, creating a feeling of Larkin’s thoughts being free and unrestrained. The beauty of this movement is then contrasted by the sharp sounds of the ‘thin and thistled’ fields, bringing attention to the change in surroundings, from the town to the countryside. By listing what he sees from the window of the train – ‘scarecrows, haystacks, hares and pheasants’ – Larkin constructs a series of moving rural images that contrast to the earlier industrial descriptions of ‘workmen at dawn’. The sibilance on ‘haystacks, hares’ increases the rhythm of the poem and represents the movement of the journey of the train. As well as this, the constant and repetitive use of ‘and’ in this stanza creates a feeling of the images continuing forever, without stopping. This is further emphasised by the fact that the poem is all one sentence that is not end-stopped until the final stanza, resulting in the feeling of building tension and pressure. In the last two lines, Larkin further explores the beauty of the countryside. He creates a sense of the fields opening up with ‘the widening river’ and its ‘slow presence’ along with the ‘piled gold clouds’, gives a feeling of dignity and a suggestion of heaven, while the lengthened assonance slows the  pace of the meter, further adding to this peaceful atmosphere. Larkin’s transition from the rural area shown in stanza one, to images of urban activity in stanza two come as a shock. The ‘domes and statues, spires and cranes’ creates a sense of bustle and closeness in the town, which contrasts to the beauty of the ‘shining gull-marked mud’ previously described. The word ‘cluster’ is welcoming, giving the sense of intimacy and an impression of everything being pulled together in a rich concentration. This idea is taken further with the introduction of ‘grain-scattered streets’ where there is a feeling of abundance. However, Larkin quickly explodes this sensation with the introduction of more contemporary buildings with ‘plate-glass swing doors’, creating the feeling that the town is modernising and on the axis of change. At this point we start to see parallels with other poems in The Whitsun Weddings. In both ‘The Whitsun Weddings’ and in ‘Sunny Prestatynâ €™, for example, he condemns the nature of commercialisation. â€Å"Parodies of fashion† and â€Å"nylon gloves and jewellery substitutes†, from ‘The Whitsun Weddings’, criticises the nature of consumerism and parallels Larkin’s words in ‘Here’. We get the impression that Larkin does not like the advancement and change occurring in the town. The phrase ‘flat faced trolleys’ seems blunt and unappealing, while ‘raw estates’ suggests something unfinished, without polish and out of place. By listing products, Larkin implies that consumerism is addictive; ‘cheap suits, red kitchen-ware, sharp shoes, iced lollies, electric mixers, toasters, washers, driers-‘, creates a sense of the products building up. By using commas, instead of ‘and’, Larkin enhances the meter of the poem to give a staccato effect and a build in tension. He does this to emphasise the consumer’s obsession with material goods and enhances this affect by shortening the length of s yllables in each word as the list progresses. Reflecting his ideas in ‘The Whitsun Weddings’ – where he describes the reverse journey to ‘Here’, travelling fro London to Hull – Larkin further denounces consumerism with the callous words in stanza three, ‘a cut-price crowd, urban yet simple’. This relatively dismissive tone relates back to the earlier images of ‘raw estates’ giving the impression that the people living in these urban areas are not sophisticated. The phrase ‘cut-price  crowd’ is made up of hard, harsh sounds, but this is contrasted by the following words, ‘yet simple’, which has an affectionate tone for the uncomplicated people. Following this, the word ‘dwelling’ appears comfy and suggests affection for the inhabitants, which reminds us of the warmth Larkin shows towards the earl and countess, in ‘Arundel Tomb’. We get a sense of the town spreading out and growing with the ‘mortgaged half-build edges’ and the ‘isolate villages’, showing that consumerism is engulfing the entire area. This is taken further with the words ‘where removed lives/loneliness clarifies’ which is split across the two stanzas and finally end-stops the 27 line sentence. Through this separation, Larkin uses enjambment to draw our attention to each word, therefore, showing the shift of perspective and pace. The word ‘clarifies’ strips away any confusion or doubts, demonstrating how unblemished the rural areas are. By containing the first three stanzas within one sentence, Larkin creates a sensation of the reader travelling with him on the train. This long sentence juxtaposes the sudden short, monosyllabic sentence in the final stanza – ‘here silence stands like heat’. The long vowel sounds in this sentence create a sense of peace and freedom. This contrast in sentence length is symbolic of the journey, which is enhanced by the use of iambic pentameter throughout the poem. For the first three stanzas, the pentameter is flawless, adding to the sense of constant and rhythmic movement. However, in the last stanza, it is more erratic, lines like â€Å"luminously peopled air ascends† fall a few syllables short of the constant rhythm throughout the rest of the poem, showing that Larkin is a little unsettled. The final stanza gives the reader a shift in tone, from fast paced, to slow and reflective, through twists of syntax. This reminds us of the final sentences in â€Å"Mr Bleaney† – ‘should make him pretty sure he warranted no better’ where the tone is also changed suddenly. In this stanza, the poem becomes more abstract and repetition of ‘here’ slows the rhythm down, giving significance to the moment. ‘Luminously-peopled air’ is mysterious and suggestive, taking us away from the brilliantly captured images earlier in the poem towards a vague and suggestive tone. Alongside this, use of words such as ‘unnoticed’, ‘hidden’ and ‘neglected’ stresses the absence of people  and creates a sense of nature being unwatched. ‘Hidden weeds’ gives the impression that they are private, which contrasts to the earlier images of busy consumerism. The final line is particularly poignant, ‘here is unfenced existence’, stating Larkin’s main message that even when we die, nature will still be there. Similar to in ‘Dockery and Son’, Larkin suggests his terror of death and feeling of dread at descending into oblivion when life ends. ‘Here’, reflects Larkin’s main message throughout The Whitsun Weddings of disenchantment with industrial advancement and the age of consumerism. By using long sentences and enjambment throughout the poem, Larkin creates a sense of building tension and alongside this, much like his other poems in this collection, ‘Here’ moves from physical ideas to the abstract. This results in an overall message echoing his views towards life and society.

Effects of television Essay

Television may be one way to educate children but alongside of it is something that is very hazardous especially to toddlers. Letting your children watch cartoons such as Dora the Explorer, Sesame Street and the likes is both beneficial and dangerous. At some point there are things that need to be addressed by the parent when their children are watching television on their own. For parents whose child is under 2 years of age, letting their kids watch television for the entire day would be very harmful. One way to prevent any untoward things to happen at a young age is to limit their viewing hours. The Baby Center Medical Board Advisory wrote in their website: Since your child is under age 2, it’s best to keep TV-watching to a bare minimum. If you choose to allow some television, break it up into 15-minute increments. Much more than that and your toddler’s brain can shift to autopilot. Do away with letting your children watch television program of their choice as it may have violent scenes. Researchers have found that when a toddler watches those kinds of programs, it is likely that they will, sooner or later, imitates the scene or they will display an aggressive behavior. Also, letting children watch television all day would give them less time to read books, exercise, play outdoors and make friends in the neighborhood. If a child owns a video game console, there is a big chance that they will be hard to discipline. Parents will have to deal with calling their kids for dinner time and get no response since they are busy with whatever game they are playing. The promotions of different kinds of alcoholic drinks, cigarettes, and illicit drugs are also harmful to children who watch television all day. Such kind of promotion makes the child think that using these products is good for everyone. Additionally, the meaning and ideals conveyed in any television program may give children a different understanding of things that will eventually influence the way they think and the kind of behavior that they will exhibit. A concern raised by the American Academy of Pediatrics says that, children are being subjected to much sexual imagery in the likes of music videos, television programs, and the advertisements. On the other hand, there are things that can be taught while watching television such as good moral values, following proper diet, other learning such as speaking, reading, appreciation of arts and many others. Parents should actually guide their children when watching television. They should be able to explain to their children what is happening in the scene or if the scene is not appropriate for them. Also, having parents watch television with their children is one way of bonding. There is a way where parents can restrict the shows that can be seen by the children through the help of the V-chip. V-chip is a device use to block programs that are not suitable for children in a specific age bracket. Setting the viewing time limit of a child can contribute much to their growth. A practice such as letting children watch television program only after finishing their homework is one of the ways where they can be limited to watching or playing video games. More, watching television is risky for children since they tend to become obese. A study presented by Harvard Medical School student, Sonia Miller, shows that the more a child sits in front of the television set, the more tendency of eating unhealthy foods and taking in too much sugar. The study showed that for each additional hour of TV viewing per day, the children consumed 0. 06 additional servings per day of sugar-sweetened beverages, 0. 32 additional servings per week of fast food and a total of 48. 7 additional calories per day, after adjusting for age, sex, maternal socio-demographics, race, body mass index, breastfeeding duration and sleep duration. Moreover, the more additional hours a child spent in front of the boob tube means that they have taken a number of fruits or vegetables that is required for their daily intake. However, Miller said that obesity and television watching is in any way not the same. â€Å"Watching television all day and doing nothing physical is not a cause for a child to be obese at an early age, but still the researchers are working out on the said matter† (Lepage-Monette, 2007). However, for a working mother, she cannot just contain her children to watch programs that she intends to watch. In a confession made by a working mother, she said that in order to have things done, she sometimes needs to turn on the television to catch the attention of her children and leave her with whatever work she has to do. The use of television in school is, on the other hand, one way to get the attention of a child especially those in their kindergarten. With the use of different educational DVDs, students become more interested in learning things. Using videos that have subjects like biology and history captures the interest of a student since they tend to understand more the lesson given that they are able to see it for themselves. In biology, the teacher can let their students watch a certain episode on National Geographic or Discovery channel that is in reference to their upcoming lesson. In the Philippines, there are television programs that are intended to be used as an instructional media to students. There are programs for enriching the knowledge of students in Mathematics, Science, English, History and Literature and the Arts. For over 4 years, the Philippine government has agreed to use these media in order to teach students. Both private and public schools in the Philippines use the said media to let their students further understand the lesson. Personally, the use of instructional media like that in the Philippines is very beneficial to students. It does not expose the student to a long time of television viewing yet it helps them understand their respective lessons with the help of the videos. Letting students read thick books is something that they will not do and will only give them the idea of having an A-list classmate do the work and in the end; the student does not learn anything. Whereas, with showing video clips or documentaries, they tend to be more attracted to the lesson and will later on research on things that is in accordance to what they saw and learn a thing or two from it. It is not bad to let children watch television programs, only there should be proper guidance from elders. And these elders should be able to explain if the scene is really intended for students at a particular age or not. References BabyCenter Medical Advisory Board (2006, October). TV-watching guidelines for toddlers Milton Chen, Ph. D. (1994). The Smart Parent’s Guide to Kids’ TV. KQED Books. Hanna D Margeirsdottir; Jakob R Larsen; Cathrine Brunborg; Leiv Sandvik; et al (2007, June). Strong Association Between Time Watching Television and Blood Glucose Control. Diabetes Care. pg. 1567.

Anomalous 2ndary growth in dicot and monocot system

DICOT STEM Plants showing anomalous secondary growth can be studied in two main groups. (1) Those in which cambium of normal type is present and persists but by peculiarity or irregularity in its activity develop vascular tissues of unusual arrangement. (2) Those in which the normal cambium either does not develop or in soon replaced by another cambium. This abnormal cambium may either develop from cortex or pericycle and shows abnormal activity.NORMAL CAMBIUM WITH ABNORMAL ACTIVITY: Aristolochia Stem: During secondary growth inter and intra fascicular cambium becomes active and forms a ring. The inter fascicular cambium cuts vascular tissue and the inter fascicular cambium forms parenchyma. The strands thus remain discrete. The growth rings are visible in xylem. With the increase of secondary tissue pith and rays are partly crushed. This crushing is probably a result of resistance offered to the expanding vascular system by the perivascular cylinder (pericycle).This slender also bre aks up after some time at the rays. Adjacent parenchyma cells invade the breaks by intrusive growth and may differentiate into sclereide. The intra fascicular cambium at places forms parenchyma which results in the bifurcation of bundles phellogen is formed from the hypodermis. It is initiated as isolated vertical strips extending from node to node and takes several years to spread over the entire surface. The cork developed is layered and considerable amount of phellogen (secondary cortex) is developed lenticles are also formed.ANOMALOUS SECONDARY GROWTH IN MONOCOT STEM In monocotyledons normally the vascular bundles are closed. The cambium being absent the secondary growth is absent; but in some plants like dracaema and Yucca secondary growth takes place.Dracaens Stem:(1) The young stem has typical structure i.e. epidermis is followed by sclerenchymatous hypodermis. A large number of closed collateral bundles are scattered in ground tissue.(2) One of the outer layers of cells from the ground tissue becomes meristematic and functions as cambium. The cambium formed in the region which has ceased elongating.(3) The activity of this  cambium is more on the inner side and very little on the outside where it forms only parenchyma. On the inner side it forms xylem and parenchyma in alternate patches. The inner parenchymatous cells are called conjunctive tissue.(4) After a short while the activity of cambium on inner side changes and above the xylem is starts forming phloem and then again xylem. Thus phloem becomes encircled by xylem and ring of leptocentric (amphibasal) vascular bundle is formed. The xylem formed earlier has bigger vessels.(5) Around each vascular bundle is developed sclerenchymatous sheath.(6) The cambium after sometime alters its activity and forms xylem on the inner side, at those places where it was previously forming the parenchyma and parenchyma in place of xylem. Similar to earlier case again by change in activity it forms a ring of vascul ar bundles.(7) Activity of cambium goes on changing regularly and more rings of vascular bundles are formed.(8) The last one or two rings of vascular bundles lie in conjunctive tissue.(9) Cork cambium is formed below hypodermis and forms cork and cork cambium in normal fashion.

Digital watches Assignment Example | Topics and Well Written Essays - 1250 words

Digital watches - Assignment Example The designed watch is reliable, portable and fully functional with a 10-segment LCD display unit. The watch start with the hour, minute and second counters set to zero. After every, minute or hour the respective counter increments while continuously checking the sum. When it hits fifty-nine, both the second and minute counters reset to zero whereas the hour counter resets at counter sum of twenty-four. Time is a basic physical quantity measured by use of instrument like a watch. In simple terms, time requires a specified physical process that proceeds at a known rate (Abayomi-Alli et al 3), and a method to measure the continuity of the process. Several categories and sizes of watches are in use. On of the determinant factor in classification of watches is how time is displayed (Abayomi-Alli et al 5). There are four different classes of watches. These include analog watches, digital watches and auditory watches. Digital watches usually display numeric time version. The most common numeric display formats are the 24-hour and the 12-hour notations. The 24- hour notation has hours counter running from 00 to 23 whereas the 12 hour notation uses the symbols AM indicating time from midnight to one minute to noon. The PM symbol runs from noon to one minute to midnight. Digital watches employ the use of an LCD or LED for displaying the time (Abayomi-Alli et al 2). In the making of digital watch, microcontrollers are used as the main control of the entire circuit. For effectiveness, the microcontrollers are interfaced with other components to complete the digital watch circuit. Such a component includes a counter which is mainly one of the Real Time Watch IC (Abayomi-Alli et al 3). This is â€Å"a low-voltage, high-performance CMOS 8-bit microcontroller† (Abayomi-Alli et al 5). It has a 4 kilobytes (KB) of Flash erasable and programmable read-only memory (FEPROM). The 8-bit microcontroller

Archetype, the Cause for Suffering according to Buddha, and Peoples Assignment

Archetype, the Cause for Suffering according to Buddha, and Peoples Perception on Platos Level of Awareness between Ancient Athens in Modern Day - Assignment Example An archetype is a universally acceptable pattern, behavior or statement among human beings that is meant to build pillars for individuals to follow. Carl Jung a psychologist claim that archetype lies in the collective unconscious of humanity and so it is in every individual. Archetype was derived from a Latin word ‘archetupos’ which means first-molded, hence it represents the beginning (James, 5). There are, however, critics to archetype saying that is a myth in psychology and culture, according to the critics it is something that does not really exist. An accept in modern society will be heroes and leaders, these are the modern day archetype and individuals always want to emulate them. Heroes are believed to be selfless and problem solvers, they do things for the community around them as compared to the doing for themselves. The community tends to be looking upon them for the solution of things facing them. A hero is a courageous being who has strength and capability fo r taking care of the people around him. Every hero story is the same where they are born and living just like an ordinary person, then tackles an extraordinary problem that other people cannot handle, receiving awards hence becoming the community hero. A person holding a higher position example a political position or maybe in an organization and show concern by helping the region or organization from a bad position that was in earlier to a better place is considered a leader. People acknowledge their work when they see that there have been lifted from a ditch to a place they can confidently support themselves. The fact that not everybody can do that for an organization or a region and people look up to them, gives them the title leader (Margaret, 139). Heroes and leaders are ideal people mainly because people look upon them to handle hard tasks that not every person can.     Ã‚  

Pervious Studies about abnormal behavior ( sociology ) Assignment

Pervious Studies about abnormal behavior ( sociology ) - Assignment Example They are negatively distinguished from heterosexual homeless youth (Cochran, Stewart, Ginzler, & Cauce, 2002). The authors of the two research studies I chose, for this summary, have pointed out reasons why the topic of lesbian and gay youth’s reflection and challenges are areas of great importance. The author of the study on television programming says that there are very few lesbian and gay characters, especially positive role models, in television programming. Yet television is an important resource for lesbian and gay people to have vicarious experience and shape identity, beliefs and values, especially in the case where their own literal experience is limited. (Fisher, Hill, Grube, & Gruber, 2007) A consequence is that the lesbian/gay community is kept invisible, when there are insufficient models, and is undeservedly portrayed in stereotypically negative ways when the models are negative, reinforcing judgmental heterosexual stereotypes (Fisher, Hill, Grube, & Gruber, 2007). Another reason why the study is important is that there is very little research done on this specific topi c (Fisher, Hill, Grube, & Gruber, 2007), and so this study will be able to contribute to the field. The author of the other study, on homeless lesbian, bisexual, gay and transgendered youth, feels the topic is important because gay and lesbian adolescents, in general, are at increased risk for physical and mental problems (Cochran, Stewart, Ginzler, & Cauce, 2002). Studies indicate that between 11% and 35% of homeless youth are lesbian or gay. This led the authors of this study to suspect that being homeless and a member of a sexual minority would likely increase their risk (Cochran, Stewart, Ginzler, & Cauce, 2002). The challenges of surviving on the streets, on top of the challenging histories that lesbian and gay youth may already have, are enormous. This makes it a critical study. The first research article is, â€Å"Gay, Lesbian, and Bisexual Content on

School Report Case Study Example | Topics and Well Written Essays - 750 words

School Report - Case Study Example Latin students total up to 10% (NYC department of education). The teachers that make up the staff have different levels of qualifications and varying levels of the experience. Only 38% of the teachers are those having masters or the doctorate degree, according to the statistics of the year 2007. In terms of experience; only 15% of the teachers are having three years of experience. In this case the school administration has to work on increasingly hiring the teachers with higher qualifications as doctorate and masters qualifications. The teachers with greater experiences have to be given priority over the teachers with lesser experiences' as in the end it effects the students' learning process. The progress in the case of teaching the subjects as maths and English is positive. In the case of the students' performance, average 60% of the students performed greater than the third level in the subject of English. Average 80% of the students performed greater than the third level in maths. In science 78% of the students performed well. The better performing number of students can be increased by in taking highly qualified teachers. So the better performance is noticed in the case of maths only although other subject need more work (NYC department of education). The enrollment number of the students, including the special students' enrollment has decreased over the years. This shows that the parents are more concerned about getting their children admitted in better schools with better teachers as the parents rely on those schools having the better and higher qualified staff (insideschools.org). The attendance of the students is almost the same that is around 93%. This is the only point where the school administration has been performing very well. Overall, the number of the female students is slightly greater as compared to the male students. In mathematics and English language the special students perform very better as compared to the other racial groups. In the English language subject learning, 64% of the special students out of all the racial group students performed well. In the subject of maths same was the case noticed that 44% of the special education students performed well as compared to the 28% of the black students performance in the same case (insideschools.org). In addition to the reports, there was a survey that was conducted. Out of all the parents 25% of the parents participated with 35 teachers making up 48%. Since the last year the scores in different aspects has increased which include the Academic Expectations, Communication and Safety and Respect. In every case, the satisfactions from the parents and the teachers were higher and it was above 50%. However in the case of safety and respect the school needs some work to be done. Students' suspensions have increased over the years. The satisfaction ratio of the parents and the teachers is very less which means that the discipline has to be maintained better than before. The major concern for the school should be to make changes in the ways they control the students in a disciplinary manner (NYC department of education). In the case of communication where the school administration makes the students and their parents aware of the new changes being implemented on the school's environment

General Information about Spain Research Paper Example | Topics and Well Written Essays - 750 words

General Information about Spain - Research Paper Example Civil War erupted in 1936 and Franco ascended to power in 1939 who followed a pro-Axis policy during the Second World War. Spain was isolated by the Allies after WWII and finally signed Mutual Defense Treaty with the United States September 26, 1953, and joined the UN in 1955. In November 1975, Franco died and was replaced by his heir Prince Juan Carlos de Borbon y Borbon who assumed the title of king and chief of state. He replaced Franco’s Prime Minister with Adolfo Suarez in July 1976 who held an election on June 15, 1977 (the last election was in 1936) and instituted the democratic constitution (Bureau of European and Eurasian Affairs, 2011) Spain has an area of 504,750 sq. km. (194,884 sq. mi.), which includes the Balearic and Canary Islands. Its capital is Madrid with a population of 3.3 million people. It's lands composed of high plateaus, lowlands, and mountainous regions. The form of government is Constitutional Monarchy with Juan Carlos I proclaimed as King on November 22, 1975. The President of the Executive branch is nominated by the kind subject to the approval of Congress. The Legislative branch has a bicameral Cortes: â€Å"a 350-seat Congress of Deputies (elected by the Dhondt system of proportional representation) and a Senate. Four senators are elected in each of 47 peninsular provinces, 16 are elected from the three island provinces, and Ceuta and Melilla elect two each; this accounts for 208 senators. The parliaments of the 17 autonomous regions also elect one senator as well as one additional senator for every 1 million inhabitants within their territory (about 20 senators).  Judicial--Constitutional Tribunal has jurisdiction over constitutional issues. Supreme Tribunal heads system comprising territorial, provincial, regional, and municipal courts† (Bureau of European and Eurasian Affairs, 2011).  Ã‚  

The dilemma with Americas financial cliff Essay Example | Topics and Well Written Essays - 500 words

The dilemma with Americas financial cliff - Essay Example The polar bears in the arctic oceans are losing their natural habitat. A lot of species of animals have already become extinct because of their inability to survive in the climate as hot as it has got today. Besides, human beings themselves have been no less affected by the global warming. Melting of the ice caps would put a major portion of the land under water. Results of the global warming have already started to show up in the form of frequent occurrence of earthquakes, cyclones, and floods. If human beings do not immediately stop the practices causing global warming, it might be too late to take any action few years later. There is no doubt that human beings are the prime cause of global warming, and that human activities have endangered the nature in many ways. However, if human beings stop such activities, it would be good for the planet but on the compromise upon the standard of living of the human beings. In the present age, every country is striving hard to grow its gross domestic product (GDP), attain financial stability and advance its economy. These factors are very important particularly from the perspective of business. It would be very hard for the manufacturing companies to sustain if they reduce their carbon emission into the atmosphere or impose limits on its emission. Kant places emphasis on the will of an individual in a certain action rather than its consequences. Good will is the most important in Kant’s perspective. Following Kant’s ethics, the solution of the dilemma of global warming can be taking actions to protect the nature like growing trees while the practices causing global warming can be continued since the intention of human beings is to enhance the standard of living rather than destroying the nature. Deontological ethics asserts that human beings assume the responsibility to respect and protect others’ rights. Thus, human beings need to stop

Compares essay Example | Topics and Well Written Essays - 500 words - 1

Compares - Essay Example e actually grouped into three’s to dramatically focus on Jesus at the center, in a triumvirate melancholic position, appropriately manifesting the solemnity of the supper, in conjunction with the anticipated passion and suffering to come. The colors were actually matte and nothing glaring or domineering exists in the painting. Judas, the betrayer, was included with the twelve, so viewers who are familiar with Jesus life and story would strain to determine who among them would betray Jesus. Da Vinci’s Last Supper is more solemn, more remorse, despite the depicted movements of the disciples all seated with Jesus. There is balance in the whole painting, with Jesus at the center; there appears to be exactly four panels on the left and right walls of the room, and the three windows at the back diametrically positions Jesus at the center. When viewed together with Tintoretto’s own interpretation of The Last Supper, one’s own contention is that Da Vinci’s work is more sublime, formal, with a uniform structure in style manifesting balance and harmony in figures. Tintoretto’s depiction of the painting was more dramatic manifesting dynamic movements of the disciples, with predominantly more participants in terms of other observants, in addition to the 12 disciples. The latter’s paintings contain heavenly figures in the form of angels and Jesus, with halo, in radiant splendor, in complete contrast to the basically dark background. There appears no balance as there is more light on the left portion of the painting illuminating from Jesus’ halo, in stark contrast to the right dark side. Further, Judas, the betrayer, was positioned in the darkness to manifest the tragedy of his actions and be interpreted as being away from the light. There are similarities in Da Vinci’s and Tintoretto’s The Last Supper in terms of theme, subject, and context. Otherwise, all other elements contain disparities: in medium, in dimensions (Da Vinci’s painting was larger), in

What Led to the Civil War Essay Example for Free

What Led to the Civil War Essay During the 1800’s, slavery in America became a bigger and bigger issue and discussion. The North opposed slavery and thought everything about it was wrong. Whereas the South felt slavery was an essential part of their lives, and that without it they would not survive. In April of 1861, during the first month of the Civil War Alfred M. Green delivered a speech to his fellow African Americans to join the Union forces of the North. Green uses allusions in his speech to help persuade his fellow African Americans to join the Union forces. Green felt that if anyone should be fighting in a war for freedom from slavery, it should be African Americans. He states, â€Å"My country, right or wrong, I love thee still!† Meaning regardless how wrong the South’s actions were or could be at times, Green and his people would still love them and fight for what was right. African Americans needed the extra boost of confidence, and Green was just that. He says, â€Å"Let us, take up the sword, trusting in God, who will defend the right†¦Ã¢â‚¬  By bringing in this statement of faith this made the tone more comfortable and reassuring, as if God was on his side, and would do the right thing in the end. The passion and drive of Green would overall have a great impact on African Americans. Green says, â€Å"Remember, too, that your very presence among the troops of the North would inspire your oppressed brethren of the South†¦living God the God of truth, justice and equality to all men.† This created a new confidence for the North and slaves that wanted to make a difference in how they were being treated. Given these points, Green uses personal experiences and emotion to help

Aristotles Conception of Happiness Essay Example for Free

Aristotles Conception of Happiness Essay According to Aristotle, only a virtuous person can be truly happy. He doesn’t say we should aim at happiness, but rather that we do aim at happiness. Everyone wants to be happy and have happiness in his or her life, but people do not know how to go about this. If one lives in accordance with appropriate virtues then he or she will achieve this happiness. However, what is happiness? Most people think happiness as a physical pleasure or honor, so they do things they think is good. They think things like money, pleasure, and honor will bring them closer to happiness, but these things do not equal happiness. People think that theses things will bring them happiness, but that is because they do not know what happiness really is. These things are a mean towards obtaining happiness. Happiness is the fulfilling of human function, or the activity of the soul according to virtue. Happiness comes from the Greek word â€Å"eudaimonia,† which is fulfillment and success to the highest form of happiness. It is the central purpose of human life and a goal in itself. Aristotle says that every action seeks some good and every action seeks an end. Everyone is seeking the highest end, or the complete end, which is ultimately happiness. If someone wants to achieve happiness, they must first be a virtues person, or a â€Å"good† person. A virtue is achieved by maintaining the mean, or balance between two excesses. But it is not enough to think about doing the right thing or even intending to do it; one must actually have to do it. In order to understand what is good, we must know that there are three types of life: (1) Pleasure, according to the ignorant and vulgar; (2) Honor, according to the people who think happiness is doing well or living well; and (3) Study. The men who choose pleasure put pursuing a life of enjoyment above all else. And the men who choose honor wanted to be praised for the things they have done, so they are really only doing these acts for selfish reasons. And finally the men who choose study do it for their own sake of being to gain knowledge for themselves. Aristotle explains these three types of lives because we can now dismiss them as not being considered â€Å"good. † These views contradict the idea of good and thus support the idea of happiness being the â€Å"universal good. † Yet, happiness is not instantaneous. It must be achieved over time. Aristotle argues â€Å"Are we, then, to call no man happy as long as he lives, but to wait for end, as Solon said? And supposing we have to allow this, do we mean that he actually is happy after he is dead? † (Aristotle 23) In other words, can a man be called happy during his life? Or do we have to wait until he has passed to determine whether or not he had lived a happy life? Aristotle believes that happiness consists of achieving though the course of a lifetime in all goods, such as health, wealth, knowledge, friends, etc. These goods are also known as external goods and one needs these externals goods to be happy. Aristotle states, â€Å"For a man is not very likely to be happy if he is very ugly in person, or of low birth, or alone in the world, or childless, and perhaps still less if he has worthless children or friends, or has lost goods ones that he had. † (Aristotle 21) Aristotle’s conception of happiness supports the view of only the virtuous person can be said to be truly happy. â€Å"Happiness is believed to be the most desirable thing in the world† (Aristotle 14).

Impact of Retention Rate on KFC

Impact of Retention Rate on KFC KFC is one of the busiest fast food industries in UK and it is based in USA. KFC has big market share in UK. KFC provides training and good career path to its employees. KFC faces problems to meet business objectives, increasing customer satisfaction. To overcome difficulties and increasing organizational performances KFC wants to finds out the impact of retention rate on organizational performance. This is one month survey conducting with KFC employees and various secondary resources. Various articles, journals, newspaper and magazines have been collected to find out the information on motivation and organizational performance. 30 employees have been communicated via email to collect primary data. The primary and secondary data show that motivation has major impact on organizational performance. If organization can motivated its employees then performance of employees with a high volume. Employees attitude towards motivation is very positive. Employees want motivation rather than an y other things. From the research it is clear that if KFC can improves its motivational strategy it can increase its organization performance. Impact of Retention Rate on Organizational Performance 2. INTRODUCTION Employee retention is a process through which the organization can keep its employees with a certain period of time. Retention is good for both employee and organization. The objectives of the research are about employees retention and organizational performance. Beginning of the research paper describes briefly about the research topic. It has three different parts. The paper is started by pointing out the research topic and its impact. After that the main parts are discussed. Among the three main parts the initial one is Research Proposal. The research proposal starts with the hypothesis. After selecting hypothesis the research proposal describe briefly about the organization. After that the research proposal describes about the context and rational, reason for research, aim, objectives, literature review, methodology, resources and action plan. The next part of the research is Actual Research. It has research design, data collection, and data analysis. The ending part of the research is Presentation and Evaluation. It is about the analysis of findings, methodology evaluation, conclusion and recommendation. The references, bibliography and appendix are also included with the research. 3. RESEARCH PROPOSAL 3.1 Hypothesis If retention rate is related to organizational performance, than by increasing employees retention rate will increases organizational performance. 3.2 Background Theory Employee retention is the main concern of almost all of the organizations. Basically, small businesses suffer more because of employees high expectation. There are many firms; offer little benefits last 10 years or so. Now-a-days employees need and wants growing every day. Employees want more than their salary. As a result employee turnover is increasing. On the other side the importance of retention become very important for every organization. (Kim McLean, 2008). Employee retention always increases organizational performances. Retention also encourages current employees to remain with the organization. Long term service of employees means they are efficient and effective to their job duties. Again they know very well how to job done. On the other side retention can save several costs to the organization. Such as, hiring cost, training cost, productivity lost, replacement cost and efficiency cost. (Workforce Planning for Wisconsin State Government, 2005). Employee retention has seve ral benefit but employees turnovers has several disadvantages. Some of the article shows that, turnover is a silent but significant profit killer. (Kottolli, 2010). 3.3 Brief Summary to the Organisation KFC is one of the busiest fast food industries in UK and it is based in USA. KFC has big market share in UK. KFC provides training and good career path to its employees. The company was founded as Kentucky Fried Chicken byÂÂ  ColonelÂÂ  Harland SandersÂÂ  in 1952. At present KFC have more than 24,000 employees. KFC operates all over the world and its main business trend is Halal food. 3.4 Context and Rational 3.4.1 Problems Faced by KFC Today KFC faces some problem with its employees turnover. Employees do not paying attention to their job duties. They turn up late and try to go home early. They are not very active as they used to in 2008. Customers often complain to the manager that, employees are serving very late. They are more concentrated in gossiping with each others. Some of the KFC stores take 5 to 10 minute to serve customer even though there is only one customer. Some employees are giving resignation without having informed. Due to frequent change of employees, customer dissatisfaction is growing day by day. Lack of concentration of employees and their carelessness shows that employees are not loyal to KFC. Sometimes managers also support employees and careless about KFC code of conducts. 3.4.2 Reasons for the Research KFC undertakes the research to find the ways retain its employees. Employees turnover is growing day by day. KFC wants to keeps its employees in order to provide high level of customer service. KFC also wants to reduce the cost of hiring, training and efficient cost. If employees turnover rate decreases KFC can increase its market share. Also it is possible for KFC to increase its customer satisfaction and bring back previous business reputation. 3.5 Aim The aim of the research is to discover the impact of employees retention rate on organizational performance. 3.6 Objectives A list of the objectives of the research has given below: To reduce employee turnover To increase customer satisfaction To increase employee satisfaction 3.7 Literature Review According to Robert L. Mathis, John H. Jackson in their book, Retention of human resources must be viewed as a strategic business issue. Retention of employees has several benefits and advantages. Employees are getting high level skills when they working same environment for long period of time. But, the result of employees turnover is vital for the company. If an efficient employee gives resign company need to appoint new people. The new employee is not efficient and cannot provide satisfactory level customer service. That cost higher for the company. To support employee retention an article can help further. The world leading company shows high level of employee retention programme. As a result employees are providing high level service and working hard for the organization. Anne bruce (2006), described in his article, ÂÂ  how to motivate every employee. He also described, how Google manage its employees retain with its. He described that, like at Google, one of the webs most successful and growing search engines. Here employees play roller hockey during work hours, bring their dogs to work, and eat lunch and the company cafe. The result? Employees work long, hard hours and love their jobs. Again, survey and research on employee retention is an issue since the early age of industry revolution. A survey takes place in 1980. The focus of the survey was on the employee retention. The survey demonstrated that, people want more from work than money. An early study of thousands of workers and managers by the American Psychological Association clearly demonstrated this. While managers predicted the most important motivational aspect of work for people would be money, personal time and attention from the supervisor was cited by workers as most rewarding for them at work. In a recent Workforce article, The Ten Ironies of Motivation, reward and recognition guru, Bob Nelson, says, More than anything else, employees want to be valued for a job well done by those they hold in high esteem. He adds that people want to be treated as if they are adult human beings. Another article shows described that, We knew from past experience that Love2reward offered a great product and service (for our employee retention scheme). Its all about giving our team what they want, and feedback tells us that weve got it rightÂÂ  Pizza Express UK. 3.8 Methodology 3.8.1 Chosen Methodology It is easy and very reliable to use qualitative and quantitative methods together. There is a method that gives chance to use qualitative and quantitative methods together and it is, Triangulation of Positivistic and Phenomenological Paradigms. For this research the Triangulation of Positivistic and Phenomenological Paradigms is selected as methodology. Triangulation of Positivistic and Phenomenological Paradigms uses both quantitative and qualitative methods for this research. 3.8.2 Evaluation of Methodology The methodology is very effective for the research as it uses both qualitative and quantitative methods at the same time. If the results of two methods are same, then the result of the research will consistent. Again the methodology of the research collects data from secondary sources and primary sources as well. It has no chance to gives a false result. Therefore the methodology is very effective for the research. 3.8.3 Limitations of Methodology The methodology uses two methods at the same times. This is the main limitation of the research. Because, the variation of results of two methods make the whole research value less. Again, in case of different result from the two methods, the research needs to do again. It is very costly and time consuming. The methodology has other some other limitations two. It uses two methods. But it is very difficult to select two methods for one research. 3.9 Resources A short list of the resources has provided below: Computer with the Internet connection Internet for articles and journals Books and articles Library access for recent magazines and newspapers 3.10 Action Plan A Gantt chart has prepared for the action plan. The Gantt chart is included in the appendix section. 4. ACTUAL RESEARCH 4.1 Research Design 4.1.1 Step-by-step Design Stage 1: Define Research Topic and Describe Research ProposalThe step-by-step research design has shown below: Stage 2: Extensive Research on Literature Stage 3: Find out suitable methodology and creating research plan Stage 4: Secondary and Primary Data Collection Stage 5: Qualitative and Quantitative Data Analysis Stage 6: Evaluation and Presentation of findings Fig: Flow Chart for research design 4.1.2 Step-by-step Explanation Stage 1: Research Proposal Topic is the main subject of any research. Identify a suitable research topic is very difficult task. The topic needs to support by various secondary sources of data. After selecting topic a research proposal is essential. This two are the most important task for any research. It is assume that 6 days are enough for the first stage of the research. Stage 2: Extensive Research on Literature It is the most important part as all the supported evidences are collected from Literature review. Among several literatures the most related 5 or seven literatures need to select and then make a research on the literature. It is assume that 3 days are enough for this stage. Stage 3: Find Suitable Research Methodology and Creating Research Plan As the whole research is depend on the research design it is need to carefully create. All tasks follow the research methodology and the research plan. It is assume that 4 days are enough for this stage. Stage 4: Secondary and Primary Data Collection Data collection is the most important part of the research. For this research primary and secondary data need to collect. It is assume that 7 days are enough for this stage. Stage 5: Qualitative and Quantitative Data Analysis The result of the research depends on data analysis. Both qualitative and quantitative data need to analysis for the result of the research. It is assume that 4 days are enough for this stage. Stage 6: Presentation and evaluation of findings Analysed data is very easy to evaluate and presented. It is assume that 5 days are enough for the presentation and evaluation of data. 4.2 Data Collection 4.2.1 Secondary Data Collection Secondary data is collected throughout the Internet research, using company record, articles, journals, books and web pages. In this section the topic related data is selected and summaries all of them. The data sources are given below: Turnover is a silent but significant profit killer. By Arun Kottolli (2010), Employee Turnover Kills Profits. Keeping good employees is a challenge that all organizations share and it becomes even more difficult as labour markets tighten, by Robert L. Mathis and John H. Jackson. (2008:76), Human Resources Management Retention of human resources must be viewed as a strategic business issue by Anne Bruce, How to motivate every employee Nelson (2003) writes in The Ten Ironies of Motivation that, I have known for yearsthat money isnt everything when it comes to employment Employee retention is most critical issue facing corporate leaders as a result of the shortage of skilled labour, economic growth and employee turnover By www.retentionconnection.com For service-orientedÂÂ  careersÂÂ  such as account management andÂÂ  customer service, high turnover can lead to customer dissatisfaction. By Shelley Moore (2010) The above resources give qualitative data about the retention and organizational performance. From the data it is found that retention can change trend of employee turnover form any company. Retention makes employees motivate. It also brings job satisfaction. It gives clear definition of job responsibilities. The motivated and satisfied employees provide high level customer service. The high level customer service increase organizational performance. On the other hand employee turnover show negative impact to company. The results are hiring cost, training cost, efficiency cost and much other cost. The collection of secondary initially shows that there is a relationship between employee turnover and organizational performance. If employees retention increases then organizational performance also increases. If employee performance decreases then organizational performance also decreases. 4.2.2 Primary Data Collection The questioner method has been used to collect primary data. The primary data is collected by sending e-mail to 30 employees who are working KFC. A total of 10 questions have been set for every employee. From their response and activeness it is found that employees are more concern about retention that any other thing. The primary data initially shows that retention play a major role in organizational performance. Organizational performance will increase if retention increases for the organization. 4.3 Data Analysis 4.3.1 Qualitative Data Analysis Quantitative data collection is very critical task. Here some basic criteria are essential to follow. The analysis of data need to be valid, reliable, fair and must be follows some ethical issues. Valid: All the secondary data are valid. They have strong relationship with the subjects matter. They show the relation between employee retention and organizational performance. Again, all data shows the effect of employee performance. Some of the articles show the survey and research has been taking in order to decrease turnover. It is clear from the initial research that all secondary data are valid. Reliable: Qualitative data has been taken from various reliable sources. Books, articles, journals, and web pages are used to collect qualitative data. Qualitative data also collected from a sample of 30 employees. They provide qualitative data by their questions answer. Fair: Data are directly taken from sources. No modification has occurred while taking data from its sources. No data has been taken in order to support the hypothesis. Ethical issues: Qualitative data collection follows a set of agreed policies, such as literature review, secondary data collection, primary data collection. Data is not modified of misinterpret by any one. While collecting and using data permission from the authority has been taken carefully. In case of web based data, the sources are indicated very carefully. No influence has take place in order make the result of the research similar with qualitative and quantitative data. 4.3.2 Quantitative Data Analysis Quantitative data analysis follows a set of ethical issue. It also uses the valid, reliable and fair policies. Valid: All data are taken from current employer of KFC. Questioner has been set in a way that employees give answer along with their own feeling about retention and organizational performance. All the data related to the topic of the research. Reliable: Data are taken from KFC employees. They are not influence to give the answer. No suggestion has been provided them regarding the questioner. Employees are actively replay their answer and express their free thinking. So, data is reliable. Fair: No answer has been modified in order to get positive result. Participants are always free to replay the questioner. Answer from the questioner has been taken accurately. Ethical: Data was confidential. Only the researcher saw the data. Participants are not influenced participate the research. Participant privacy policy got priority. Data is not affected by anyone. Participate did not get reminder to replay the questioner. 5. PRESENTATION AND EVALUATION Analysis of Findings What is your job position? Reasons: Job position gives the overview about employees experience with the company. It also shows the time spent by employees within the organization. Majority Answer The majority answer was Team Members Conclusion Team members are can give the most recent experience about retention. They are worried about their job duties, getting promotion and other benefits. The sample group is the right one. Please indicate your work experience with KFC? Reasons: Job experiences show that the employees working life experience. Higher the job experiences higher the knowledge about retention. Majority Answer: The majority answer was 3 to 5 years experience Conclusion: The sample of 30 people, with 3 to 5 years experiences show that all employees are aware about employee retention policies. 5.1.3 What is the level of your job satisfaction? Reasons: Job satisfaction levels provide information about employees loyalty to the organization. Satisfied employees are happy with their retention and other policies. Majority Answer: The majority answer was satisfied. Conclusion: Satisfied employees are loyal to the company. They are happy with their retention and motivation policies. They can provide high level of performance in order increase organizational performance. How satisfied you with KFC? Reasons: This is similar to the prevision one. But, it takes the answer critically and specifically about the KFC. Majority Answer: The majority answer was Average. Conclusion: It is very difficult to distinguish the previous answer and present answer. Employees are satisfied with their job but not to KFC. Possibly, job satisfaction of KFC is good but some other policies are not good. How satisfied you with your Payment and other Benefits? Reasons: Payment and benefits is the indicators of employee satisfaction. If employees are satisfied with their payment and other benefits it will reduce employee turnover and increase organizational performances. Majority answer: The majority answer was average. Conclusion: KFC provides many benefits to its employees but the does not enough for employees satisfaction. The average level of job satisfaction shows that employee retention rate will decrease in KFC and its performance will decrease day by day. Do you satisfied with you promotion policy? Reasons: Promotion policies are major indicators of employee retention. If company have suitable promotion policy, employees are very active to meet the criteria to get promotion, as a result organizational performance increase. Majority Answer: The majority answer was average. Conclusion: The answer shows that KFC promotion policy is not good enough to meet its employee satisfaction. If employees are not satisfied with their promotion policy they cannot provide high level of customer service. That will affect organizational performance. If you get better chance to other company what will you do? Reason: This shows the loyalty to the organization. If employees are not loyal to the organization they not provide high level performance. As a result, organizational performance will decrease. Majority Answer: The majority answer was Quite the Company Conclusion: Employees want to quite the organization. KFC need to appoint new employees and level of its performance will decrease. What is your view about employee retention? Reason: It will help to find out employees personal view about retention policy. Majority Answer: The majority answer was very helpful Conclusion: If KFC take better retention policy employees will satisfied. They can help to increase company performance. If you will be promoted as a manager of a new opening store, what is your plan for long term and constant success for your organization? Reason: This question gives chance to employees to take decision about the improvement of company performance. Majority Answer: The majority answer was Retention Policy Conclusion: Most of the employees want to improve retention policy KFC has many employee employees development programmes for its business success. Which is most preferable to you? Reason: Find out the most preferable methods to keep employees and increase organizational performances. Majority Answer: The majority answer was Retention Policy Conclusion: Among all the development programs employees are like retention policy for the improvement of KFC performance. The result of this question indicates that KFC need to improve its retention policy in order to increase its performance. 5.2 Methodology Evaluation The selected methodology for the research is Triangulation of Positivistic and Phenomenological Paradigms. The methodology is best suited for the research as it is used two methods at the same times. The methodology is effective to find out the impact of retention on organizational performance. The data is collected by following a set of ethical rules. All the data are valid, reliable and fair. 5.3 Conclusions The research proves that retention has major impacts on organizational performance. Thus, the hypothesis is supported by the research. Finally it is found that if KFC develops better retention policies it can keep its employees. As a result KFC can increase it organizational performances. 5.4 Recommendations Although the sample of the research was only KFC employees, it can be used by any organization. Both qualitative and quantitative data shows that retention can increase organizational performance. The methodology has some limitation to. The data is collected from a sample of 30 people. Again, only KFC employees provide data. There is no way to make sure that the target employees have replayed back the questioner. Employee may not give the right answer. Though the limitation, this research can help further research in retention and organizational performance. All the resources have valid source identification. The final result of the research is retention rate can help the organization improves its performances. This research is made independently. As the hypothesis of this research is proved and this research is made only on fast food company(KFC) so other fast food companies like MacDonalds and Burger king, Subway can make use of the results of this report for the related featured problems and to improve their performances. Furthermore it is advised to KFC that it should focus on employees retention rate by using different tools for retention such as salary increase, bonuses, promotions and pension schemes. As this is identified that organizational performance is mostly depending on retention rate so company should take this matter seriously to enhance their organizational performance worldwide and to sustain their business profitability. Because of the limitation of methodology (qualitative and quantitative) in future they need to use one methodology so that they cannot find any conflicts by using two different methods and will research on more employees of KFC from different areas so that they can get more people point of view. REFERENCES Bruce, Anne. (2009:3-47), How to Motivate Every Employees, [online] Madison, USA: The McGraw-Hill. Available form: books.google.co.uk Last accessed 25th Oct 2010 Cooper, Evan. (2007).ÂÂ  Job Stickiness Employee Retention Rate.ÂÂ  [online].Available: http://www.morebusiness.com/running_your_business/management/d952374028.brc Last accessed 1oth Nov 2010ÂÂ   Gordon Barker, (2009) Challenging times require a different talent focus, Strategic HR Review, Vol. 8 Iss: 4, pp.24 28. [online], Available from: Emerald Group Publishing Limited. Last accessed 12th Nov 2010. Jammes Harris Group. (2010). How to Decrease Turnover and Increase Employee Retention.ÂÂ  CBS Interactive. 1 (1), p1-3. Kottolli, Arun . (2010).ÂÂ  Employee Turnover Kills Profit.ÂÂ  [online].Available: http://akottolli.spaces.live.com/blog/cns!7320740A5EA5572!177.entry. Last accessed 12th Oct 2010. Love2reward. (2009).ÂÂ  Employee Retention / Staff Retention.[online]. Available: http://www.love2reward.co.uk/rewards/solution-finder/employee-retention?sen=Googlelink=7id=311051gclid=CP_EzYzMraUCFVBO4QodhWq8Yg. Last accessed 12th Oct 2010. Nelson, B. (2010).ÂÂ  The Ten Ironies of Motivation.[online]ÂÂ  Available: http://www.cognitivehorizons.com/assignments/ED7672/weekFour.htm. Last accessed 20th Oct 2010. Robert L, Mathis. And John H, Jackson. (2008).ÂÂ  Human Resource Management [online].ÂÂ  Available: http://books.google.co.uk/books?id=_yCe7fiQbokCpg=PA74lpg=PA74dq=%E2%80%9CRetention+of+human+resources+must+be+viewed+as+a+strategic+business+issue%E2%80%9D+by+Robert+L.+Mathis,+John+H.+Jacksonsou. Last accessed 30th Oct 2010 retentionconnection.com. (2010).ÂÂ  Employee Retention: Vital Strategy.[online].Available: http://www.retentionconnection.com/. Last accessed 25thÂÂ  2010 Ross Blake. (2006).ÂÂ  Employee Retention: What Employee Turnover Really Costs Your Company.[online].ÂÂ  Available: http://www.webpronews.com/expertarticles/2006/07/24/employee-retention-what-employee-turnover-really-costs-your-company. Last accessed 30th Oct 2010. Shelley Moore. (2010).ÂÂ  The Effect of Employee Turnover.[online]ÂÂ  Available: http://www.ehow.com/facts_4866742_effects-employee-turnover.html. Last accessed 28th Oct 2010. Susan M. Heathfield. (2010).ÂÂ  Keep Your Best: Retention Tips.ÂÂ  [online].Available: http://humanresources.about.com/cs/retention/a/turnover.htm. Last accessed 29th Oct 2010. wfnetwork.bc.edu. (2007).ÂÂ  Definition of Retention.ÂÂ  [online].Available: http://wfnetwork.bc.edu/glossary_entry.php?term=Retention,%20Definition(s)%20ofarea=All. Last accessed 14th Oct 2010 Buchanan, D. Huczynski A, 2010.ÂÂ  Organizational Behaviour.ÂÂ  7th ed. England: Pearson. Lewis, R. 2007. Business, .England: Nelson Thornes Price,A .Human Resource Management in a business context.3rd ed. England: south-western Cengage learning Bloisi,w. Human resource management. England: McGrawHill education BIBLIOGRAPHY

Drunk Driving Essay -- essays research papers, Alcohol

The Saturday night party was the place to be. Anyone who is anyone was there. John’s curfew is midnight and its 12:05. Mark had been doing quite a lot of drinking and he was John’s ride home. John questioned whether or not he wanted to get in the car with Mark, but thought about how mad his parents were going to be. He was already five minutes late. Saying to himself â€Å"Just this one time,† he decided to get in the car. John never made it home that night. Mark had rolled the car off the bridge one mile away from his house. John lost his life all because he was afraid of getting grounded. There are many situations similar to John’s, and in a lot of them, no one survives. Because of all the death and tragedy as a result of driving under the influence of alcohol, I feel that there should be an increased punishment if caught. The legal definitions of "driving" and "drunk" are open to many interpretations, which vary greatly from state to state. In some places, "driving" can include sitting still in a parked or wrecked vehicle with the motor off, or starting up a car in a driveway. Police can and do arrest people whom they believe are drunk before they get on the road and even when they've pulled off to "sleep it off," just if they're in the driver's seat. As for the definition of "drunk," there are several major factors to consider. You can be "legally impaired" as viewed by the law without ever taking a drink, if you have taken other substances like prescription drugs that affe...

Frosts sense :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Frost’s Sense   Ã‚  Ã‚  Ã‚  Ã‚  Robert Frost has a certain theory. That a sentence has an overall sound and that word may be taken out and the sound analyzed. The theory is Frost’s â€Å"Sound of Sense.† Or I like to say, that you may sense the sound of a sentence, with a simple little trick. Put your hand over your mouth and speak the sentence, pay attention to the muffled sound instead of the words being spoken. That would be the sound of sense. This paper is an introduction to this theory along with an analysis of a Frost poem I feel articulates this well.   Ã‚  Ã‚  Ã‚  Ã‚  The poem that I have chosen is taken from his later years, after he first came up with this theory. While Frost was up in a mountain interval in ’23, I believe his imagination started to stray. This may be how the poem, â€Å"Brown’s Decent† started. It starts, â€Å"BROWN lived at such a lofty farm That everyone for miles could see His lantern when he did his chore In winter after half-past three.† Meaning; there was a farmer, in an extremely high vantage, with a farm high in view of a town below. This is a simple rhyme poem with and a simpler A-B-C-B style. Yet the roll of the words and the fluidity of the story make it a perfect example for the sound of sense. Try using the hand method to get a sense of the sound here. In the second rhyming section we see two great examples as Brown goes about his chores, â€Å"And many must have seen him make.† And, â€Å"'Cross lots, 'cross walls, 'cross everything,† The second here is an unusual stammering descriptive sentence that we see imitated later in the poem to add consistency and texture.   Ã‚  Ã‚  Ã‚  Ã‚  The poem goes on to detail Brown’s accident and fall, and as he is sliding down the mountainside we again get a feeling that he is intentionally using certain words to add a sound to the sentence he wants custom. â€Å"Sometimes he came with arms outspread/ Like wings, revolving in the scene.† There is a section of four rhyme sets describing the fall. These are all blended together to flow better and increase tension and concentration. Sixteen lines in total, I believe this is the most entertaining part of the poem. Towards the end of Brown’s slide is where we get the stammering descriptive rant again, â€Å"He reeled, he lurched, he bobbed, he checked.

Ku Klux Klan :: Ku Klux Klan

In the spring of 1866, A year after the civil war had ended; Six confederate veterans formed a social club in the town of Pulaski, Tennessee. Just out of the war and looking for excitement they formed a secret society which they named the Ku Klux Klan. The name came from the Greek word Kuklos, meaning circle. This small group started as a harmless fun loving group, developed into one of the largest, most violent groups in American History. The original group only lasted a few years, and left a permanent impression, rituals that people today still use. Klan supporters saw the group as a protector of a certain way of life and the white race. The original Klan shut down in 1872. On Thanksgiving Night 1915, The Klan struck again. Sixteen men from Atlanta, Georgia went to the top of the mountain and set up for a Klan ritual. They built an altar of stones, on which they placed on American Flag, a bible and a sword. Then the men erected a sixteen-foot high cross and lit it on fire. William Joseph Simmons was the leader of the new Klan. William, son of an ex Klan member, heard his dad speck of Klan stories and wanted to â€Å"Frighten the Dark people† himself. In the early 1920’s the Klan traveled on a wave of terror in the south and southwest. As the violence spread a pattern appeared. The majority of the Victorian’s were whites who had broken some kind of moral code. Such as Bootleggers, Gamblers, were favorite targets. The Klan would parade the streets at night as a reminder of the constant terror they haunted a southern town with. By taking the law into their own hands the Klan made sure the laws were respected. Hooded Klansmen sometimes took their victims in brood daylight but mostly they piled into cars and went â€Å"nightriding†. Klansmen used whips to punish those victims. Once they finished whipping they would pour hot tar on them and sprinkle feathers on them. This would add insult to injury. I n 1921, the Klan was brought to trial for the murder of a black man who had been a known drunk in his hometown. Simmons, Klan leader, stepped up in front of congress and swore on the holy bible that the Klan â€Å"never had been and never will be involved in violent acts†. In 1922, the Klan used its anti-Catholic appeal to capture control of the Oregon St. Ku Klux Klan :: Ku Klux Klan In the spring of 1866, A year after the civil war had ended; Six confederate veterans formed a social club in the town of Pulaski, Tennessee. Just out of the war and looking for excitement they formed a secret society which they named the Ku Klux Klan. The name came from the Greek word Kuklos, meaning circle. This small group started as a harmless fun loving group, developed into one of the largest, most violent groups in American History. The original group only lasted a few years, and left a permanent impression, rituals that people today still use. Klan supporters saw the group as a protector of a certain way of life and the white race. The original Klan shut down in 1872. On Thanksgiving Night 1915, The Klan struck again. Sixteen men from Atlanta, Georgia went to the top of the mountain and set up for a Klan ritual. They built an altar of stones, on which they placed on American Flag, a bible and a sword. Then the men erected a sixteen-foot high cross and lit it on fire. William Joseph Simmons was the leader of the new Klan. William, son of an ex Klan member, heard his dad speck of Klan stories and wanted to â€Å"Frighten the Dark people† himself. In the early 1920’s the Klan traveled on a wave of terror in the south and southwest. As the violence spread a pattern appeared. The majority of the Victorian’s were whites who had broken some kind of moral code. Such as Bootleggers, Gamblers, were favorite targets. The Klan would parade the streets at night as a reminder of the constant terror they haunted a southern town with. By taking the law into their own hands the Klan made sure the laws were respected. Hooded Klansmen sometimes took their victims in brood daylight but mostly they piled into cars and went â€Å"nightriding†. Klansmen used whips to punish those victims. Once they finished whipping they would pour hot tar on them and sprinkle feathers on them. This would add insult to injury. I n 1921, the Klan was brought to trial for the murder of a black man who had been a known drunk in his hometown. Simmons, Klan leader, stepped up in front of congress and swore on the holy bible that the Klan â€Å"never had been and never will be involved in violent acts†. In 1922, the Klan used its anti-Catholic appeal to capture control of the Oregon St.

Analysis of “Time Talks, with an Accent” by Robert Levine

In the article, â€Å"Time Talks, with an Accent', author Robert Levine explores a cross cultural contrasts in the idea of time, called ‘social time'. He discovers that this concept includes the components of waiting, rushing; being early or late; as well as the past, present and future. He chose to be a professor of social psychology so that he could manage his own time. While teaching in Brazil, he discovers the concept of amanha, which signifies that everything that can be postponed, should be.He observes that not one clock in the city of Niteroi is accurate and students arriving to his class are casual about when class began and ended, which contrasts with how Americans relate to time. Levine has numerous mishaps with amanha during his stay. When he consults his department chair about the issue, she arrives late for their appointment. His students come and go to appointments without reason. Levine then tries to use what he has learned about amanha when his landlord runs la te. Levine runs an errand and misses the appointment and angers the landlord for keeping him waiting.Levine concludes that the understanding of time concepts are a part of larger, cultural values. He outlines the work of Edward Hall, a social anthropologist whose work focused on what he called the †the silent language† (30) of time, which is unspoken, yet easily learned by children. Understanding this silent language is vital for the success of a foreigner living abroad. Since his time in Brazil, Levine has focused on the concept of punctuality and its effects on the health of people and society. He has found great diversity in the concept of time, among cultures and within countries.

Philosophy on Guidance and Classroom Management Essay

My philosophy on guidance and classroom management includes the ideas that as an educator I am responsible for providing an environment that allows each child to explore their own innate curiosity. NAEYC Standards states in regard to promote child development and learning an educator must be knowledgeable and understanding the multiple influences on early development and learning. Using developmental knowledge to create healthy, respectful, supportive, and challenging learning environments for young children in which I will provide an environment that exhibits compassion, that is secure, caring, and a stimulating atmosphere in which to grow and mature emotionally, intellectually, physically, and socially. I will allow children to become responsible members of the community by using strategies such as positive discipline and democratic principles. I will demonstrate to the children how to become responsible for themselves as well as their own learning. I will present curriculum that i nvolves the interests of the children and make learning relevant to life. This will be operated through thematic units, projects, small group activities as well as hands on activities and individual assignments in order to make the children active learners. STANDARD 2: BUILDING FAMILY AND COMMUNITY RELATIONSHIPS It is my responsibility to ensure parents that the classroom will promote a positive learning experience; they will receive a handbook that will provide detailed information on policies and procedures. I will provide a curriculum that demonstrates meaningful experiences that respond to the children’s strengths, interests and needs. I will provide access to information (such as a class website) and newsletter rather than acting as the primary source of information. Students and parents will be provided with access to hands on activities that will allow adequate time and space to use materials that reinforce the lesson being studied for an opportunity for individual discover and construction of knowledge to occur. Parents will have an opportunity to schedule conferences for face to face interaction three times within the school year. Based on NAEYC second standard, which states to build family and community relationships, Based on NAEYC second standard, which states to build fam ily and community relationships, there will be an open door policy that will allow parents to interact with his/her child during the course of the day as well as special pop in visits. This will not only allow the parents to feel a part of the educational program but will also show their children their interest in their learning. In order to promote the most supportive classroom for children’s healthy development I would incorporate three components which would help to ensure continuity in children’s development: developmentally appropriate curricula, parents and school collaboration, and community support and services provided by social service agencies building supportive relationships with parents will influence these three components, this will help parents understand and sanction what is being taught. It is important that a well functioning classroom be aligned with the NAEYC standards. A classroom teacher has an ethical responsibility to the children. The teacher must recognize and respect the unique qualities, abilities and potential of each child. It is imperative that support is given to each child allowing them to play and learn in an inclusive environment, one that meets the needs of children with and without disabilities. Teachers also have a responsibility to the parents. Teachers should develop relationships of mutual trust and create partnerships with the families that are being provided and educational service. Teachers should always make every effort to communicate effectively with all families in a language that they understand. As well as inform families about the nature and purpose of all assessments that are used with their children. In regard to providing information about injuries and accidents, as well as risks of exposures to communicable diseases that might result in infection, the teacher will notify parents in a timely manner through verbal communication, flyers, and classroom postings. A classroom that is built on a solid foundation has dynamic classroom management techniques, showers their children with an abundance of love, as well as respect for families is a classroom that also follows Developmentally Appropriate Practices outlined by the National Association of Education for Young Children (NAEYC). Based on the Developmentally Appropriate Practices set forth by NAEYC, in regards to educators within the preschool-primary spectrum the goal is not for children to learn primary grade skills at an earlier age; it is for their teachers to take the first steps together to ensure that young children develop and learn, to be able to acquire such skills and understandings as they progress in school. References: Lombardi, J. (1992). Beyond transition: Ensuring continuity in5 early childhood services. ERIC Digest. Urbana, IL: ERIC Clearinghouse on Elementary and Early Childhood Education NAEYC.org

Models for Interest Rate Risk Essay

Interest risk is the possibility of unexpected adverse changes in interest revenues and expenses. It can be shown that interest rate changes are unpredictable almost 100%. They depend on monetary policy; supply and demand, inflation etc. These in turn depend on many other factors. So how do financial institutions manage the risk of fluctuating interest rates give that they cannot predict it? The immunization of a portfolio against interest rate risk means that the portfolio will neither gain nor lose value if interest rates change. In this essay we will look at some of the different models used by financial institutions for managing interest rate risk. They are the re-pricing model, the maturity model and the duration model. We will describe them and evaluate the comparative advantages and disadvantages each model assumes. Firstly we consider the re-pricing model. It is a balance sheet where assets and liabilities are grouped according to the time periods in which the different assets and liabilities are rate sensitive. Assets or liabilities are rate sensitive within a given time period if the values of each are subject to receiving a different interest rate should market rates change. These groupings are referred to as ‘maturity buckets’. Then ‘Gap analysis’ is conducted where the rate sensitive liabilities are subtracted from rate sensitive assets for each maturity bucket. This is called the GAP. It can be shown that GAP * interest change = net interest income (or profit) change or the interest margin. We can also calculate the cumulative gap(CGAP) by adding up the gaps in the brackets over a period of time, for example 1 year.

Sample Research Chapter

Background of the study Seafaring Is one of the most common profession in the Philippines. Working contractually for a number of months away from their love ones and experiencing the challenges of the corners for several days without seeing any landmarks are their sacrifices for monetary purposes. As a result, seafarers are prone to depression and anxiety. These cases are avoidable yet if not prevented and given much attention It might Jeopardize the safety of the crew working on board the vessel.Depression is a psychiatric disorder characterized by an inability to concentrate, insomnia, loss of appetite, feelings of extreme sadness, guilt, helplessness and hopelessness, and thoughts of death (http://www. Differentially. Com/depression). According to Jeanne Seal, Ph. D et. Al Lully 2013), a depressed person feels helpless and hopeless, loss of interest in daily activities, easily irritated, physically drained, concentration problems and in serious cases, may act recklessly.These acts will jeopardized the safety of other crew, the ship and the environment. Thus, this state should be cured and prevented. The Olio's Maritime Labor Convention (ML), 2006 provides comprehensive rights 1 OFF and protection at work tort the world's more than 1. 2 million starters. Convention aims to achieve both decent work for seafarers and secure economic interests in fair competition for quality ship-owners (http://www. Oil. Org/global/ standards/maritime-labor-convention/Lang–en/index. Tm). It has also a specific regulation regarding recreational facilities, Mail and Ship Visit Arrangement which will help lessen the effects of depression. This research study aims to determine the compliance of passenger ships berthing in port of Lillo on ML 2006 , Guideline 83. 1. 11 which is all about Recreational Facilities, Mail and Ship visit arrangement which will help to avoid mental and emotional stress and to build a safe operation on board.Statement of the Problem This study aims to determine the compliance of selected passenger ships berthing in Lillo Domestic Port on ML 2006 Guideline, 83. 1. 11 (Recreational Facilities, mail and ship visit arrangement) Specifically, this study sought to answer the following question: 1) What is the percentage of compliance of the selected passenger ships berthing and ship visit arrangement)? 2) What is the percentage, from the selected Passenger ships, which fully comply on ML 2006 Guideline, 83. . 11 (Recreational Facilities, mail and ship visit arrangement) Significance of the Study The study aimed to determine the compliance of passenger ships berthing on Lillo Domestic Port as per ML Guidelines 83. 1. 11( Recreational Facilities, Mail and Ship Visit Arrangement). The result of the study would be beneficial to the following passenger ships. Through this study, they would be aware to comply with the Maritime Labor Convention 2006 requirement.The companies would be aware of the needed requirement for their ships with regar ds to the recreational, facilities, mail and ship visit arrangement as per the Maritime Labor Convention Standard. This would give them the assurance that the living of seafarers on board utilizing the recreational facilities equipped on board are as per the standard. Definition of Terms Compliance- is the act or process of complying to a desire, demand, proposal, or regimen or to coercion. In this study, it refers to the compliance on ML 2006 Guidelines 83. . 11 (Recreational facilities, visit and ship visit arrangement) Passenger Ship – is a merchant ship whose primary function is to carry passenger, In this study, it refers to the selected watercraft's carrying passengers with 500 gross tonnage and above.

Psychology and Crime Essay

There are a number of other theories developed by researchers including Bandura (1986), Beck (1982), Ellis (1976) and Ross and Fabiano (1985) describing cognitive structures or thinking frameworks that lead to troubled or criminal behaviour. These theories suggest that how an individual thinks about an external event, not the event itself, can trigger feelings that lead to criminal behaviour. Cognitive restructuring enables offenders to change their anti-social attitudes and beliefs through a process that focuses on the individuals thinking patterns. Kohlberg (1978) in the theory of moral development was concerned with the cognitive processes behind moral judgement. He used the work of Piaget (1932) and suggested that moral reasoning advances with age. Offending occurs when there is a delay in moral development and the offender does not have the reasoning to resist temptation from offending. (Hollin as citied in Maguire 2002) This could explain why some criminals are seen to ‘grow out’ of criminality. This theory has been criticised on the basis that Kohlberg was explaining moral reasoning not moral behaviour. In conclusion psychoanalytical accounts do not offer a satisfactory explanation of crime but neither do any of the other theories on their own. Psychoanalytic theories concentrate on the unconscious, which is a contributing factor in the explanation of crime but the theory cannot explain all types of crime. Learning theories look at the values and beliefs that are learnt through the environment however they do not take into account internal or cognitive factors. Cognitive approaches help us to understand crime but do not explain the causes of crime. Cognitive theories focus on the individual and how the individual can be treated to change. This is why they are in favour with criminal justice at the moment. The theories assume that all offenders are the same however it is only crime itself that can be described in such a uniform way. In order to explain crime all the available theories including sociological theories need to be taken into account. As for psychoanalytical theories â€Å"Psychoanalytical theories stress the inner processes and conflicts as determinants of behaviour. However they do not ignore or neglect the environmental or social factors, but they favour the dynamic processes as playing a major role in the development of criminal behaviour†. (Hollin 1989) Bibliography Ainsworth.P (2000) Psychology and Crime: Myths and reality. (Essex: Pearson) Hollin.C (1989) Psychology and crime. (London: Routledge) Maguire.M etal (2002) The Oxford Handbook of Criminology (Oxford: Oxford University Press. 3rd Edition) McLaughlin.E & Muncie.J (2001) The Sage Dictionary of Criminology (Sage Publications ltd. London) Putwain.D & Sammons.A (2002) Psychology and Crime (East Sussex: Routledge)

Definition of Groups and teams Essay Example | Topics and Well Written Essays - 750 words

Definition of Groups and teams - Essay Example Definition of Groups and teams In this age of competiveness and extensive rivalry, sustainability is the most essential requirement of any organization. This might be possible only if the employees of the organization work in groups and teams so as to accomplish the objectives and goals of the future era. Along with this, such type of coordination within the employees of the organization might help in enhancement of their inner skills and experiences thereby amplifying their performance. And, this might help in enhancement of the productivity and profitability of the organization to a significant extent thereby amplifying its brand image and reputation in the market. Therefore, it might be stated that, the concept of groups and teams is extremely essential for the employees of an organization in this age of globalization. A group is recognised as a collection of individuals comprising of similar type of characteristic features and qualities. And as a result of which the individuals within a specific group desire to share varied types of ideas and information among themselves thereby amplifying their skills and talents. Moreover, the members within a group also try to share all sorts of believes, principles, and standards so as to resolve varied types of inconsistency. A group is recognised as a collection of individuals comprising of similar type of characteristic features and qualities. And as a result of which the individuals within a specific group desire to share varied types of ideas and information among themselves thereby amplifying their skills and talents.... 134-234). Storming is the second stage of group development. And in this stage, varied types of conflicts and arguments take place within the members of the group so as to maintain mutual understanding and agreements among all. This is done, to understand the inner ideas and views of the members over a specific topic so that, differentiated opinion may not take place. This is extremely essential for the individual of a specific group, as it might prove effective in enhancing their dedications to attain a specific task (Brown, 2007, pp. 461-469). Norming is the third stage of group development and in this stage, the level of intimacy among the members of the group gets enhanced. As a result of which, the inter-personal relationship and bonding among the employees of the group gets enhanced thereby amplifying their level of dedication over the assigned tasks. It might also enhance the scope of success of the tasks or objectives of the specific group. Thus, it is extremely essential for a group in order to accomplish the assigned duties and responsibilities. Performing is the fourth stage and in this phase, the employees or members are just ready to perform and tackle all sorts of tasks or duties. As a result of which, the ways to achieve the specific tasks and objectives become easier and simpler in nature. And so, it is extremely essential for a group of members (Adair, 2010, pp. 34-45). Adjourning is recognised as the last stage of a group development process. And in this stage, the members gets scattered again. And then, the members again try to connect with other members so as to get united into a separate group. Therefore, it might be stated that Tuckman’s five

Those Winter Sundays Poem Essay Example | Topics and Well Written Essays - 500 words

Those Winter Sundays Poem - Essay Example The entire first stanza paints a very clear picture of the scene. The father â€Å"put on his clothes in the blueblack cold, / then with cracked hands that ached / from labor in the weekday weather made / banked fires blaze† (2-5). Words such as ‘blueblack’ evoke images of the pre-dawn morning just before the first light begins to lighten the sky from the pitch dark of midnight. Associating this immediately with the word cold causes one to think of the bone-chilling emptiness of space, the physical pain of crawling out of a warm bed while half-dressed. This image is compounded by the idea of his cracked hands due to his age and accustomed chores, which cause his hands to be exposed to the elements on a regular basis. In case there was any question, the author even states outright that the father’s hands ached, and yet he dragged himself out of bed before anyone else to make sure that the fire was going well to warm the house before anyone else needed to get out of bed. This scene is reinforced by the imagery of the second stanza in which the narrator describes the breaking up of the cold as if it were the breaking up of the river ice. It is heard â€Å"splintering, breaking† (6) until the house finally becomes warm enough for the children to be called from their beds. This imagery presents the dedication of the father in ways that simply stating the father’s love wouldn’t do. This imagery is coupled with the use of contrasts to make the meaning of the poem clear. After describing the tender scene of the father getting up in the terrible cold in order to make the house warm, the narrator talks about his fears getting out of bed in the warmth the father has provided. â€Å"slowly, I would rise and dress, / fearing the chronic angers of that house† (8-9). While the father gets up to a bitter cold, the child rises to fears of too much heat. Throughout the poem, it is made clear that

Self evaluation Essay Example | Topics and Well Written Essays - 500 words

Self evaluation - Essay Example Basically, the welfare encourages poverty and crime eradication (Shavell, 2009). In addition, it also helps people to realize some basic needs and rights that they would not achieve without the same. Consequently, each world state should adapt welfare programs. 4. What are some of the proofs supporting your position? Have you counted in your survey outcomes? In accordance with my survey, poverty in most states reduces after they uphold welfare programs. Experimental proofs suggest that taxes significantly decrease poverty in most republics whose welfare states generally constitute no less than 25 percent of GDP (Nathan, 2000). Following the introduction of welfare programs, the ultimate poverty level in the Netherlands dropped from 22.1 to 9.3 percent and from 15.2 to 4.3 percent in Germany among other similar situations (Shavell, 2009). Besides, welfare offers a minimum state of wellbeing to citizens through health services, subsidies, housing and monetary payments among others. For instance, The Great Depression presented overwhelming impacts in virtually all countries. Tax revenue, Personal income and prices plunged, whereas international trade dropped by 50%. On the other hand, studies have always revealed that the minor socioeconomic class participates in more felonious activities than the rich. Most criminals are always impoverished characters who live in disordered settlements. In addition, they always lack the social backing as well as economic resources that are definitely available for the well-to-do families in the society. Consequently, since welfare reduces poverty as discussed above, it is also evident that it definitely decreases the level of crime. However, this does not necessarily imply that it totally eradicates criminal activities. 5. Place your stand and proof through the scientific techniques. Are there any phases in which your stand and proof do

Marketing Essay Example | Topics and Well Written Essays - 1500 words - 4

Marketing - Essay Example This extended marketing mix can be very easily applied to consumer markets such as FMCG’s markets, organizational markets such as non-profit organizations, services sector and international markets such as global markets (oil markets and commodities exchange are an example). Recommended ‘Extended Marketing Mix’ for two different segments Following discussion will throw some light on how, the 7 P’s should be transformed and tweaked to apply the extended marketing mix to psychographic and demographic segments in consumer markets which are described above. Product The product or the market offering should be parallel to the demographic variables and psychographic segmentation. If the product is not mass marketed, then offering a differentiated product or tailor-made product for each segment makes more sense. For example, BIC offers its various products according to the segmentation it has done. It has clearly demarcated and allotted each of its products to eac h segment. Offering the wrong product to the wrong market segment would dilute the essence of the brand. Besides, the steps of product development which involve the identification of needs of your target market should be pursued with ultimate care as the whole success of one’s product lies in this particular step. For example ‘Royal Dutch Shell’ released its new product of oils and lubricants for cars in England. The sales were pretty impressive and successful just because of the trend of maintaining cars with high quality products and services. Price Price is one of the most crucial aspects of the mix. When setting a price, it is extremely important to take demographic variables into consideration, for example, the average income of the target market can be a critical indicator to the right price of the product, similarly, factors like age and education may help in evaluating its value to the target market, which in turn suggests if the price can be set liberall y or should it be priced modestly. An example to elucidate the price factor is that the branded products of Armani and Nike with higher prices have a very minimal amount of sales in South East Asia, when compared to the western countries. Evian bottle which costs $4 in US would be a failure if introduced in a less developed country because people there would be reluctant to buy branded water which would guzzle a major part of their income. Promotion Promotion is the easiest way to let your customers know about the merits of your existing or upcoming products. Setting a promotion budget depends on the segmentation that you have done. An ideal example would be of Pantene where great in-roads were made in promotional activities. In the Pantene ad, expensive celebrities like Katrina Kaif are being shown endorsing and patronizing the brand. The promotional strategies should be in coherence with the lifestyle of people. Another example is TESCO who made all the advertisements and banners in accordance with the lifestyle of the citizens of UK to attract them towards their products and services. Placement Placement is not only about just placing the product but it is more about presenting it in the right time at the right place. In this regard, Apple inc. the leading brand in computer technologies devised a perfect strategy to market their product via placement. In the mid 90’